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Paperworld 2014

POWER TO THE PEACOCK

OR AN INVITATION TO DIVE INTO THE NEW PAPERWORLD CAMPAIGN

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BENEO

INDUSTRY CLICHÉS TORN TO PIECES

BENEO TURNS B2B COMMUNICATION INTO ART

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BBN

A NEW AGE, WITH A NEW LOGO

BBN BRUSHES UP ITS LOOK AND IMAGE

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Pfalzwerke

BOLD & BEAUTIFUL

PFALZWERKE CLAIM THE TERM „VERSORGER“

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Award

AS PLEASED AS PUNCH

WOB AND HENKEL WIN THE GERMAN ONLINE COMMUNICATION AWARD

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ebm-papst

BENCHMARK FOR B2B BRANDING

CONSISTENT BRAND MANAGEMENT AS A WAY TO SUCCESS

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wob - Your B2B agency

Well-founded strategies, exciting stories, more attention on the market and concrete leads for your business: We take care of everything a B2B brand needs to become more successful. Since 1973 we have been a leader in the field of international business-to-business communication, building integrated brands across all communication channels.

wob - Our partner

BBNdie mediaeloquabvikgwaStein IAS

The new Paperworld campaign

Fresh inspiration

Although the big German brand manufacturers chose to not attend the Paperworld 2014, the leading fair of the PBS industry turned out to be a great success – in particular with international audiences. Among other things, this can be credited to the wob-created marketing campaign, which advertises fresh inspiration – with a fresh look. Care to have a look at the entire case? Dive into it here!

Lecture at the University of Würzburg

8 essentials for B2B communication

For the fourth time already wob board member and co-founder Frank Merkel visited Würzburg for a guest lecture. This time, he talked about what made B2B marketing truly successful – and we’ve extracted his core ideas for you.

Lufthansa Cargo Image Film

High 5! Here comes the next award

Lufthansa Cargo’s image film – conceived by wob  - has received its fifth award. This time, it was the Golden Eagle Award 2013 by CINE, Washington D.C.

Consumer Electronics Show in Las Vegas

Vegas, Baby! – 4 electronic trends for 2014

From the 7th to the 10th of January the yearly Consumer Electronics Show took place in Las Vegas. This trade fair prepares the ground for the electronic trends of the year. The wob digital concepts department has examined the most important trends and tells you what will come up in 2014.

E.ON donation initiative – made by wob

A lot of energy for many little wishes

Due to a very special charity campaign, our client E.ON Energie Deutschland was able to support eight German charities with a considerable amount of money - and therefor fulfill many wishes. A great success - not just for E.ON, but also for wob, who were responsible for both concept and realisation of the multi-level crossmedia campaign.

Google Hummingbird-Update

Looking for the “why”.

In response to many requests our SEO/SEA expert Dennis Güth is having another look at Google’s Hummingbird-Update for us.

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