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POINT OF VIEW

INTERVIEW ABOUT CONTENT MARKETING

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Deutsche Leasing

A LOOK AROUND

DEUTSCHE LEASING PRESENTS ITS 360° CAMPAIGN

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Award

TITLE DEFENCE

GERMAN ONLINE COMMUNICATIONS AWARD 2014 FOR MESSE MUNICH INTERNATIONAL & WOB

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ebm-papst

LOOK WHO'S STANDING THERE

AMAZING WHERE YOU CAN FIND EBM-PAPST!

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Paperworld 2014

POWER TO THE PEACOCK

OR AN INVITATION TO DIVE INTO THE NEW PAPERWORLD CAMPAIGN

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BENEO

INDUSTRY CLICHÉS TORN TO PIECES

BENEO TURNS B2B COMMUNICATION INTO ART

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wob - Your B2B agency

Well-founded strategies, exciting stories, more attention on the market and concrete leads for your business: We take care of everything a B2B brand needs to become more successful. Since 1973 we have been a leader in the field of international business-to-business communication, building integrated brands across all communication channels.

wob - Our partner

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Experience HOERBIGER

Four times gold and platinum

A wob application for HOERBIGER has won a whole bunch of AVA Digital Awards – among others in the category “Interactive Brand Experience”. The AVA Awards jury had to choose from about 2,500 entries and awarded wob/HOERBIGER with double gold and double platinum. Congratulations to the team!

BBN

Addition of new member agency in Sydney

By adding agencies in key markets, BBN is answering client demand for international support - a key driver for the growth and expansion of BBN.

Dow Seeds

Seed Heroes

Successful campaigns grow from strong ideas. How about a unique look, for example, that directly links products and their users?

Eye-Tracking supports website optimisation

To take notice or nothing

wob user experience expert Alex Wiercinski vividly explains what eye-tracking can mean for the success of your website. Take five minutes and have a look.
 

 

PR & Content Services

Interview with Uwe

In this interview, Uwe Schaad, head of PR & Content Services at wob, assesses tasks, goals and opportunities of content marketing. New content – what is it all about? Is the content marketing hype over already? Some interesting answers from our expert.

User Experience

The people-to-brand interface

Anybody who still thinks that the subject of digital UX – user experience – can be dealt with by updating their website every few years should think again. No need to despair though: Germany’s B2B experts are there to help you sort things out. Read up on what’s happening – and judge for yourself whether you’re on the right route when it comes to UX.

 

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