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TITLE DEFENCE

GERMAN ONLINE COMMUNICATIONS AWARD 2014 FOR MESSE MUNICH INTERNATIONAL & WOB

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ebm-papst

LOOK WHO'S STANDING THERE

AMAZING WHERE YOU CAN FIND EBM-PAPST!

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Paperworld 2014

POWER TO THE PEACOCK

OR AN INVITATION TO DIVE INTO THE NEW PAPERWORLD CAMPAIGN

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BENEO

INDUSTRY CLICHÉS TORN TO PIECES

BENEO TURNS B2B COMMUNICATION INTO ART

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BBN

A NEW AGE, WITH A NEW LOGO

BBN BRUSHES UP ITS LOOK AND IMAGE

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Pfalzwerke

BOLD & BEAUTIFUL

PFALZWERKE CLAIM THE TERM „VERSORGER“

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wob - Your B2B agency

Well-founded strategies, exciting stories, more attention on the market and concrete leads for your business: We take care of everything a B2B brand needs to become more successful. Since 1973 we have been a leader in the field of international business-to-business communication, building integrated brands across all communication channels.

wob - Our partner

BBNdie mediaeloquabvikgwaStein IAS

Web and Digital Analytics: Numbers in Action

Who Wants What When?

The second part of Daniel Groh’s Trilogy about web 2.0 is all about digital analytics – and about how useful they can be for marketing and sales. Here you go!

Content & PR International

Storytelling is important

About the reasons why storytelling is also important in B2B communications. Ed Davis, Head of PR  with BBN US compares the Neanderthals with today’s storytelling. Let’s ponder on hunting mammoths.

From metaphor to great content

The Bible of banalities

Reuben Webb’s book about B2B clichés is still the bible of banalities. But where do we go from there? A few thoughts on moving on from over-used metaphors to topic-oriented content marketing One thing seems to be sure: In the long run, what matters is telling a relevant story.

Is Social Marketing killing the corporate website?

The corporate website as ecosystem

In the age of social media, are corporate websites still needed? A question which Daniel Groh, Director Digital Strategy at wob, examines for us from different perspectives – last but not least from a brand perspective.

BMA 2014 in Chicago

Social media on stage

Tom Foell and his colleagues from Malaysia, the U.K. and the USA delivered a well-rounded performance at the BMA conference in Chicago: B2B social media worldwide was their exciting topic. Find out here what exactly they were presenting ...

Press release

Best B2b Campaign

wob AG wins the German Online Communications Award 2014 for the best B2B Campaign for the second time in a row. After last years' Henkel campaign we could claim victory with the promotion of the digital movie premiere for the image movie from trade fair bauma.

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