What we do

Full Service? Honestly: That’s not a selling proposition for a BtoB-agency. It’s merely BtoB 101. Because if your agency is not able to integrate trade fairs, dialog, print advertisements and online they haven’t understood BtoB in the first place.

We are convinced that there is only one thing that helps us developing more intelligent, more successful and highly measureable communication – and that is more knowledge.

So we don’t concentrate on things that are understood. We concentrate on a thing that is missing on the BtoB sector to a dramatic extent – and that is transparency.

Driven by this spirit we develop products that lead to more knowledge, more transparency and therefore to more competitive edge for our clients:

• Brand Asset Management, the only international BtoB branding model that enables you to add measurable value to your brand.
• metra®analyse, that uncovers the exact information seeking behaviour of industry specific decision makers and gives you the safety of choosing the right channels, the right media and the right content for your campaign .
• eDialog, that allows you to collect knowledge and leads via web-based and “learning“ dialog-concepts that increase the efficiency of your sales-organisation.

But talking about dialog: Why don’t we get into a little conversation?