metra®analyse: Spend your communication budget efficiently

„50 % of my advertising budget is poured down the drain. But nobody can tell me which 50%”! This famous Henry Ford quote is still firmly anchored in many people’s minds. No wonder that media spending often tends to be the first budget to suffer reduction. On the other hand: in times of crisis, communication is more important than ever. And times have changed since Henry Ford. We can tell you which 50 % you might have spent unnecessarily – and raise your impact at the same time.

With our metra®analyse we identify product deciders and detect their information seeking behavior throughout the entire professional communication spectrum. Which trade magazines actually are read? Which trade fairs actually get visited? Which Internet forums are used? These are only few of the questions we can deliver answers to. And in contrast to other existing market/media-studies the metra®analyse is tailor-made. This means we conduct each survey in your actual target group. This will help you reach them more effectively in the future.

More than 80 % of the studies we have conducted in the past were funded from the current media budget at the time!

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