FROM AN IDEA TO THE BIGGEST ONLINE CONFERENCE IN B2B MARKETING IN 6 MONTHS.
To be prepared for the future, decision makers in B2B must know precisely about the transformations they will face in the field of marketing. Since an exchange with peer group members is essential here, the agency network BBN invited the international elite of B2B marketing to the online conference FACE [of] THE FUTURE.
We were involved in the planning as well as realization of the event and give you recap on how we made the project a complete success:
READY: 6 MONTHS PRIOR TO THE ONLINE LIVE-EVENT.
61 offices in 32 countries – BBN couldn’t be more international. Organizing an event with all stakeholders and finding a common range of subjects quickly becomes a challenge. But not for our project management specialists whose huge experience enables them to masterfully reconcile the differences between markets and cultures, potential language barriers as well as time shifts.
SET: 4 MONTHS UNTIL FACE [of] THE FUTURE.
From an idea over a concept to big project – this transition means that we did not only have to coordinate creatives, IT experts and speakers from Dubai, London, or Finland. The collaboration with 14 sponsors that help FACE [of] THE FUTURE to take place also becomes one of our main tasks.
One of the statements for FACE [of] THE FUTURE summed it up: “Thanks for your hard work. It looks very impressive.”
GO: 3 MONTHS BEFORE THE BIGGEST B2B MARKETING CONFERENCE.
The buzz began. BBN itself spread the word on social media, the partners and sponsors of FACE [of] THE FUTURE reached out to interested marketers and created awareness in 54 countries on 5 continents.
FACE [of] THE FUTURE IS 6 WEEKS AWAY.
To attract the attention of the international elite of B2B marketing, targeting, timing and contents have to be flawless for all the touch points. With an automatized and localized send out for EMEA, APAC and North as well as South America, reaching out to B2B marketers couldn’t be easier.
While we are at Martech: We simplified the user experience of the registration process considerably and created a personalized hash to avoid multiple log-ins. The latter only works with a hub that connects the landing page, the email automation tool Evalanche and the event platform, which was specifically built by our development team.
JUST 7 DAYS TO GO.
How does the future feel, how will it look like? The event platform went live and our creatives presented our version of tomorrow and the many days after. The community was extremely excited about our vision of the future and one of the statements for FACE [of] THE FUTURE summed it up: “Thanks for your hard work. It looks very impressive.”
But not only did the look and feel match perfectly: 3 different programs for the regions EMEA, APAC and North and South America combined contained interactive and region-specific functions and therefore offered the users a breathtaking online experience.
Meticulous preparation is key when it comes to planning and holding an online event. Nonetheless, on the day of the event you literally have to go the extra mile: 422 live participants from 50 countries had to be hosted and the perfect transition between the 3 region-specific event programs had to be coordinated. To ensure that keynotes, breakout sessions and panels went smoothly, our event team took care of frictionless processes and instantly solved the smallest hitches.
What’s more, the event sponsors got their fair share of attention – in the exhibition hall all 14 received their well-deserved time in the spotlight.
FACE [of] THE FUTURE IN NUMBERS.
- 21 speakers and contributors
- 1193 registrations and 446 participants (including c-level members, decision makers and practitioners)
- Attendees from 54 countries
- Representatives from 15 different industries (from IT over health care to the construction sector)
THE 3 WEEKS AFTER THE B2B MARKETING CONFERENCE.
After-show parties are also fun online: Subsequent to FACE [of] THE FUTURE, participants and registered no-shows did not just have access to recordings of the various keynotes and discussions, but also received additional and exclusive contents.
The attractive on demand program included fireside-chats between speakers and BBN partners as well as deep dive sessions that users could participate in live in order to get coverage of the event topics in more detail and also had the opportunity to exchange with peer group members.
1 MONTH AFTER FACE [of] THE FUTURE.
We took the word “take away” in “key take away” literally and provided all registered users with a personal digital goodie bag on the event platform. This give-away marked the conclusion of FACE [of] THE FUTURE 2022 and was the final stage of our agency journey. Currently, we are diligently working on the next online events – perhaps even soon for you and your company.