ENCOUNTERS BECOME EXPERIENCES.
We firmly believe that every encounter between people and brands must be profitable – for the brand and the people. When it comes to B2B brands, it usually means giving people something to help them do their job – make decisions faster, move themselves and the company forward. We make sure that such encounters are clever, creative and customer-centric and thus become an experience. To achieve this, we link the following four fields:
Customer Insight Management.
Deep target group knowledge for resilient insights.
Modern brand understanding for differentiating brand personalities.
Comprehensive data understanding for continuous optimization.
Full-thinking philosophy for successful campaigns.
HOW WE WORK FOR YOU INTERNATIONALLY.
Even though friction generates heat, it is not useful for a good customer experience. This also applies to your experience as our customer. That's why we have standardized all processes within our international B2B network BBN – BBN The world's B2B Agency to make them frictionless, so that it doesn't have to get unnecessarily hot when internationalizing your communication.
And to ensure that the results also come across as cool, we make sure that all ideas and measures are not only translated, but also brought to the cultural point by experts in 32 countries.
OUR INTERNATIONAL TOOLBOX: THE BBN NAVIGATOR.
BBN Navigator clearly expresses WHAT we do and HOW we do it. For the WHAT, the four core offerings are Brand, Creative, Connection & Martech. All are at the heart and soul of what we do and what clients need. For the HOW, the five key aspects apply to all of the above core offerings: discovery, strategy, idea, activation and optimization. So, each core offering is delivered with the same differentiated rigour and passion. And the continuity of approach ensures integration and synergy. It’s clear, simple and proven to be effective. Just what you’d expect from the world’s B2B agency.