wob wins Silver at the 2025 BoB Award with MANN+HUMMEL.

A 30% conversion rate, over 3.5 million impressions – and now: Silver at the 2025 BoB Award.
Our HVAC campaign for MANN+HUMMEL was recognised in the “Cross-media Communication Campaigns” category – celebrating a strategically focused, technologically advanced and creatively outstanding B2B communication approach.

Knowing what counts.

At its heart: the digital platform “Knowing What Counts”, translating highly complex HVAC expertise into relevant, accessible content – and delivering it where decisions are made, thanks to AI-powered targeting. Whether on the customer side, in sales or across the market, the campaign combines predictive analytics, content intelligence and precise account strategies towards one clear goal: impact.

A clear benchmark for outstanding B2B communication.

The BoB Award – one of the most prestigious accolades for B2B communication in the DACH region – honours the industry’s top campaigns each year. Organised by the German Marketing Association, the award stands for creative excellence and strategic relevance in B2B marketing. Its jury, made up equally of industry professionals and agency experts, ensures high professional standards and impartial judgement – setting the benchmark for outstanding B2B communication across Germany, Austria and Switzerland.

Following wins at the German Prize for Online Communication (DPOK) and Silver at the Annual Multimedia Award, this marks the third accolade for the project – and a powerful signal for excellence in B2B communication.

Discover the full case study for insights into the strategy, execution and impact.