wob is a Databricks Partner.

Every week, data from Google Ads, LinkedIn, Salesforce, and more pours into your reports. Instead of clear insights, you end up with data silos, Excel marathons, and gut-based decisions. Our new partnership with Databricks changes the game: the leading Lakehouse system consolidates all your marketing data onto one platform, making it instantly analysable – complete with AI power leveraging your own first-party data.

Databricks explained – lakehouse instead of a patchwork of tools.

Databricks combines the openness of a Data Lake with the governance of a Data Warehouse. The result is called a Lakehouse:

• Raw data is ingested at any scale.
• Clear data models ensure stable KPIs.
• With Databricks Genie, business units can pose questions in natural language – no SQL, no waiting for BI teams.

What marketing decision-makers gain from this.

A unified data foundation, real-time insights, AI readiness, and future-proofing – all on a pay-as-you-use basis. Campaigns, leads, and revenues appear across channels in the same dashboard; budget shifts can be managed instantly, and ML models predict the customer lifetime value for specific segments.

Typical use cases that deliver immediate impact.

• Real-Time Campaign Performance: Instead of isolated GA4 and Meta reports, see cross-channel ROAS, attribution paths, and budget burn rates in a single dashboard.
• Customer Value Analysis with AI: An ML model in the Lakehouse forecasts customer lifetime value per segment, allowing you to direct budgets towards more profitable target audiences.
• “Talk to Your Data”: Marketing managers ask Databricks Genie, “Which ad generated the most qualified leads in Q3?” – seconds later, the answer appears as a visual chart.

Let’s discuss which marketing use case could have the biggest impact in your company – and how quickly we can bring it to life together.