04.04.2023
50 years of wob - 50 years on the move.
Developing & achieving goals - with our customers and our employees.
For 50 years, wob has been "on the move" and also in the future we scratch our heads in irritation at the word 'standstill' and ask "What is that?". The fact that instead continuous progress and constant development are firmly part of our DNA is obvious even from a very brief look at wob's history:
Founded by Frank Merkel and Kurt Klein in 1973 as a classic advertising agency, wob quickly transformed itself into an international business partner that creates creative and unique experiences for clients in a wide range of industries.
Always "on the move" - but always with a clear goal.
The fact that wob, as a leading owner-managed B2B communications agency, keeps moving to always be a few steps ahead in a dynamic market is what we want to convey to the outside world with our campaign. Our claim in a nutshell: we push ourselves and our clients so that together we achieve the most ambitious goals, bring developments forward and thus drive the market forward.
Pulling out all the stops for clients.
With a view to the current topics of tomorrow and the day after tomorrow, we accompany our clients in these fields, among others, in their digitalisation of marketing:
- Data Analytics
- Social media advertising
- Virtual experience platforms
- Automated lead management
- Generative creation and design
Encourage and develop employees.
Progress only works if we ourselves do not stand still. We keep ourselves up to date with the latest trends and pursue individually tailored development and training programmes for all wob employees. Anything is possible in a career at wob - even the path from internship to CEO.
Here's to the next 50 years...
Of course, in view of our anniversary, we are popping the corks for a moment. But as is part of our mindset, we are already looking ahead again and are highly motivated for the future. Because in the next 50 years we want to continue to realise the most profitable B2B communication together with our customers and offer all wob colleagues optimal development opportunities as a future-oriented employer.