Agency.
Who we are.
The Experience Architects.
In a marketing landscape defined by complexity, we bring clarity.
A deep-seated understanding of intricate products and complex market structures is ingrained in our DNA.
Strategy, technology, and creativity are our tools to design innovative concepts that propel your business forward.
Inspiring People. Driving Business.
Our focus is on people: We create communication that touches and inspires, aiming to build long-lasting relationships and strengthen customer loyalty.
In a world where marketing and sales are inseparable, we act as a strategic partner to help achieve sales and business objectives.
Creating Impactful Experiences with Data, Tech and Creativity.
Who we are & what's in it for you
50 years of business know-how.
For over 50 years, we have been dedicated to guiding businesses in B2B markets with complex products and services to success.
30 years of understanding people.
Our expertise is "digital first" and radically human-centered, built on nearly 30 years of experience in digitally transforming our clients, their markets, and the people behind them.
Sustained knowledge advantages.
We see marketing as a crucial factor for business success. With a Full-Thinking approach, we comprehensively and strategically address challenges, generating valuable insights and enduring advantages that extend beyond the project at hand.
Real Partnership.
Our pragmatic "hands-on mindset" allows us to quickly and effectively address your needs and explore new paths together.
B2B International.
You wish to move your communications smoothly outside of the box and into the world? With our global agency network BBN The world's B2B Agency, you can do that. Over 1,100 experts in 32 countries, a common methodology and local market knowledge ensure the best quality and accurate execution.
Partners & Friends.
Creating impactful experiences with data, tech and creativity.
Leadership.
wob is owner-managed and led by an interdisciplinary leadership team.
Jens Merkel
Co-Chief Executive Officer
Matthias Specht
Co-Chief Executive Officer
Marco Luciano
Chief Operating Officer
Roland Rudolf
Chief Creative Officer
Christian Kierdorf
Executive Director Marketing Technology
Daniela Gutsche-Wagner
Director Finance
Dennis Güth
Executive Account Director / New Business
Silke Döpgen
Director Process Management
Sylvia Piske
Director Human Resources
Thorsten Petersen
Director Digital Advertising