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Services.

What we do for you.

You can see five people sitting on yellow lounge chairs in a relaxed atmosphere. They have their laptops on their laps and are wearing business attire.  Behind them is a large window containing yellow light elements reminiscent of data streams. | © wob AG

Human-centered. Data-driven. Creative.

In our view, marketing is a strategic lever to significantly enhance your business success.

Through our services designed for efficient, effective, and personalized customer engagement across the customer journey, we create impactful B2B marketing and experiences that drive results.

Our core competencies:

 

We develop distinctive stories that evoke emotions and inspire action. Our creative approaches are aimed at creating emotional and surprising brand experiences, including in the B2B environment.

We maximize the value of existing systems and create effective connections between different systems. Our expertise includes Content Management Systems (CMS & PIM), Digital Experience Platforms (DXP), virtual events, marketing automation, email marketing, and generative AI.

We generate, structure, analyze, and visualize communication-relevant data to derive strategic insights and long-term concepts. Our methods include data strategies (First Party Data, Cookieless Tracking), predictive analytics, and multi-channel reporting.

Our Experience Services.

Strategic Consulting.

We offer a strategic blueprint to navigate the increasing complexity and growing number of touchpoints. Our consulting services include:

  • Marketing Strategy including Marketing Organization
  • Brand and Customer Experience Planning
  • Innovation Management and Use of Artificial Intelligence

Digital Platforms and Service Design.

We develop digital platforms that serve as central touchpoints between brands and their target audiences, fulfilling various functions as needed: from brand story and content hubs to traffic and lead generation engines, and even career portals. Our services include:

  • UX Design and Technical Development
  • Content, SEO, and Architecture Planning
  • Implementation of Interfaces to CRM, Marketing Automation, and Other Systems
  • Everything from a Single Source or in Collaboration with Others – You Decide

Campaigns and Programs.

We effectively reach target audiences through tailored campaigns and always-on programs aligned with your business objectives. Our services include:

  • Awareness and Lead Generation Campaigns
  • Account-Based Marketing Concepts
  • Comprehensive Analyses and Live Reporting to Optimize Conversion Rates

Creative Concepts and Assets

Our creative concepts are designed to differentiate brands and position them powerfully. We create playbooks encompassing ideas, visualizations, and core messages that can be used for digital platforms and standalone campaigns alike. To bring these concepts to life, we produce assets ranging from SEO content and video to trade show assets and VR experiences.

Real Experiences with Business Relevance.

Ready for your challenges?

Let's find solutions together that will sustainably boost your success.

Contact us now!

The picture shows a portrait of Dennis Güth. He is wearing glasses and a dark blue shirt. His arms are crossed. | © wob AG

Dennis Güth

Executive Account Director / New Business

+49 6204 970-157newbusiness@wob.ag