BBN AI Studio: wob’s New International AI Hub for B2B Marketing.

Everyone is talking about the use of artificial intelligence in marketing – and so are our clients and our global agency partners within the BBN network, The World’s B2B Agency.

With the BBN AI Studio, wob is creating an international hub where the AI expertise of global partner agencies can be pooled and scaled synergistically. This team of global experts brings extensive experience in developing scalable, proven workflows and bespoke AI solutions for some of the world’s leading B2B brands.

The BBN AI Studio was founded by Marco Luciano in collaboration with wob and other international partners. Initial projects have already been implemented, and a number of prototypes are currently in development.

“Right now, agencies everywhere are working on similar solutions – be it for boosting efficiency, content creation, process automation, research tools, or personalised customer communications… At the BBN AI Studio, we bring all these initiatives together and make them accessible to every partner and their clients. This means we can scale massively – and most importantly, provide a significant boost in expertise to all agencies involved. Our development is delivered through a central infrastructure (GDPR-compliant and hosted in Europe) and is complemented by tailored consultancy, training, and development offerings,” explains Marco Luciano, formerly Chief Operations Officer at wob and now Head of the BBN AI Studio.

Services and Offerings.

The BBN AI Studio offers services both to agencies – helping them scale their AI expertise and capabilities – and to clients, who can work with their agency and the BBN AI Studio on specific projects.

Among the offerings are:

• BBN AI Academy (in partnership with Decaid)

• BBN AI Space, an all-in-one platform for secure, vendor-independent use of various models

• BBN AI Solutions, turnkey features for integration into websites and other marketing channels

“Our clients now benefit from global expertise that we make usable and accessible. With the BBN AI Studio, we’re taking our AI strategy – which has been in place since 2022 – to the next level. We’re giving our clients a head start in leveraging AI effectively in their marketing and sales activities. They’re particularly impressed by the accelerated development timelines and the depth of AI capabilities wob can deliver through the BBN AI Studio,” adds Matthias Specht, Co-CEO of wob. “This spin-off marks another milestone in our strategy to merge data, technology, and creativity into truly unique experiences for our clients.”

Got questions about the BBN AI Studio? Feel free to get in touch:

Matthias Specht, Co-CEO, wob
matthias.specht@wob.ag
+49 (0)6204 970-273