Content Hub for BASF.
When complexity needs to become clarity.
The plastics industry is undergoing a transformation. Issues such as circular economy, resource conservation, and sustainability are becoming increasingly prominent. BASF aimed not only to communicate this transformation but also to make it an accessible digital experience.
A wealth of knowledge. Many topics. No unified entry point.
Information about plastics, their applications, and recycling was scattered across various areas. There was a lack of a central hub where users could quickly find, understand, and delve into relevant content.
Together with BASF, wob developed the Plastics Hub – a digital platform that consolidates complex topics along the plastic life cycle, from MAKE to USE to RECYCLE. Building on "Go!Create" and #ourplasticsjourney, the trade fair experience of K' has been extended into the digital realm.
Transforming technical information into a relevant experience.
The focus was on creating a user-centric experience: clear structures, intuitive filters, and well-presented yet surprising content turn multifaceted technical knowledge into a relevant, customisable experience. This allows target audiences to quickly find the information that suits them, while BASF can simultaneously highlight broader sustainability topics.
The result is a central hub that provides clarity, makes content engaging, and continues to evolve. This ensures that the transformation of the plastics industry is digitally experienced well beyond the trade fair moment.
Turning complex topics into authentic brand experiences.
Do you want to translate complex themes into a powerful digital experience? Let’s collaborate to develop platforms that make content accessible, provide clarity, and have a lasting impact.
