Recommended Reading: Prompting in B2B & where you might hit limits with AI tools.
06.02.2024
Whoever uses ChatGPT & Co. regularly for content creation on B2B topics knows it all too well: the results often contain incorrect information or are simply too superficial. The generated texts therefore need to be reviewed and adjusted by experts. By the time you have fed the AI with the right information through prompts and are satisfied with the result, almost none of the promised efficiency remains. But why does AI struggle so much, especially in B2B?
All about the data.
The reason is quite simple: ChatGPT isn't well-versed in the niche topics and products of the B2B world. Since B2B topics cater to a small audience, they are discussed less frequently on the internet. Consequently, the necessary niche knowledge required for content creation is scarcely present in the AI's training data—at least for now. The fewer the data available to ChatGPT, the more errors creep into the results.
Saim Rolf Akan, CEO and founder of AX Semantics, delves deeply into the opportunities and limitations of AI in his column on t3n.de. You can read the full article here: AI and Niche Knowledge: Even the Best Prompt Won’t Help.
Akan sees a potential solution to this problem in feeding the AI with data independently. However, it's crucial to strategically select this data beforehand so that the end result is optimally tailored to the target audience's needs. Especially in B2B, where specific products and details matter, choosing the right data for content creation is essential. Prompts must also be precisely formulated—otherwise, you risk laborious and repeated fine-tuning of the generated results.
Experience X Innovation: How to use AI efficiently.
Even though AI tools can hit their limits in B2B, there are still numerous use cases where they offer value. The key to success lies in using them effectively. As a B2B agency, we know the industry's intricacies inside out and can help you integrate AI meaningfully into your marketing strategy. Additionally, we assist you in finding the right prompts for your use cases and connecting them with the appropriate data.
Would you like to learn more about how we combine AI expertise with B2B know-how to elevate your marketing strategy? Just get in touch with us!