Insights.

What drives us and delivers value to our clients.

Blog
11/06/2025
MARK/ORG: How Brand and Demand Work Hand in Hand.
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News
28/05/2025
wob wins DPOK 2025 with MANN+HUMMEL.
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News
14/05/2025
Global AI Hub: wob teams up with BBN to launch the BBN AI Studio
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Blog
03/01/2025
New Requirements for Corporate Websites in 2025: Why Acting Early Pays Off.
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News
16/12/2024
wob and CARLISLE® win the FOX AWARD Silver.
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News
12/12/2024
A Golden Bee for wob and MANN+HUMMEL
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Blog
10/12/2024
Empathy Meets Efficiency: The Core Value of Human-Centred B2B Communication.
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News
12/11/2024
Annual Multimedia Award for MANN+HUMMEL and wob.
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Blog
11/11/2024
The Perceived Barrier: Why Cultural Factors Determine the Success of Gen-AI in Marketing.
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News
29/10/2024
B2B World Fest 2024: Where Innovation Leaders Meet.
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News
14/10/2024
BBN Academy 2024: When B2B Pros Share Their Knowledge.
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Blog
25/09/2024
B2B Marketing in Transition: Data is Silver, Creativity is Gold.
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Blog
26/08/2024
Innovation scouting in B2B marketing for unforgettable customer experiences.
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Blog
05/08/2024
Innovation boom: Why B2B marketing should now focus on architectures instead of measures.
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Das Bild zeigt einen Astronauten, der einen Astronautenhelm trägt, aber auch ein gelbes Businessjackett und eine Krawatte. Er geht eine belebte Straße in einer Großstadt entlang. | © wob AG
News
01/07/2024
The new wob: Creating impactful experiences with data, tech, and creativity.
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News
19/06/2024
wob is a member of the BVDW.
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On a dark blue background, a parenteral is packaged on one side in a plastic tray and on the other side in a paper tray. A light blue strip of light runs down the centre, separating the two types of packaging and indicating where the two images have been combined. To the left is the signet of the German Brand Award for 2024, below which is the text "We are winners!" and below that the logo of Uhlmann Pac-Systeme.
News
13/06/2024
German Brand Award 2024 for Uhlmann & wob.
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Portrait of a business person standing in the middle of the road, cars and busses are passing by with extreme motion blur. Busses and lines on the street are predominantly yellow. | © wob AG
Blog
28/05/2024
MARK/ORG 9: AI in Harmony – Speed & Authenticity.
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The image shows a view through a magnifying glass focused on a busy, vibrant street in a large city. Visible are yellow cars, yellow taxis, and people walking on the sidewalks and across a crosswalk. The scene within the magnifying glass is sharply in focus, while the background around the magnifying glass is blurred. | © wob AG
Blog
21/05/2024
Google AI Overviews: What the future of AI-powered search means for SEO
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News
08/05/2024
Live on stage at TIK 2024.
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The photo shows a smartphone capturing a meal on a table in a restaurant. The dish is clearly visible on the smartphone screen, while the background around the smartphone is blurred. | © wob AG
Blog
07/05/2024
Sharing is caring: Creating shareable B2B content to enhance audience engagement.
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A man in a suit is sitting on a bench in a waiting area, staring at his smartphone. He has a small yellow bag with him. | © wob AG
Blog
30/04/2024
AI paradigm shift: B2B must prepare for this disruption now.
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News
26/04/2024
The new business year 2024 is off to a promising start.
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Junge Menschen mit Smartphones in der Hand stehen vor einer Justitia-Statue. Symbol für Gerechtigkeit und Rechtsstaatlichkeit. Passend zum farblichen Erscheinungsbild der wob trägt eine junge Frau eine gelbe Jacke. | © wob AG
Blog
20/03/2024
Green light for the EU AI Act: What B2B companies need to know now.
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News
20/03/2024
wob becomes a Pimcore Gold Partner.
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You can see the TÜV Süd logo.
News
18/03/2024
New Client for the Agency.
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Shoot of a person sitting on a yellow couch, watching something on a notebook. The face of the person is not visible, as it’s hidden by the notebook. | © wob AG
Blog
14/03/2024
Video AI Sora: A Revolution – also for B2B Marketing?
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Data Driven Storytelling | © wob AG
Blog
06/03/2024
Data-Driven Storytelling in B2B: How to tell stories with data.
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Only typography can be seen in the picture. At the top is "#Together" in colourful letters. The word "for" follows in black. Below it is "Democracy" in even larger letters. A light-coloured stripe runs through the word, which looks as if it is cutting the word "democracy" in half.
News
16/02/2024
wob supports the GWA initiative #MiteinanderFürDemokratie.
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Close up of a person sitting behind a yellow monitor with an intense look. The light of the monitor reflects in their face. | © wob AG
Blog
06/02/2024
Recommended Reading: Prompting in B2B & where you might hit limits with AI tools.
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Zu sehen ist ein Farbverlauf von rot nach blau. Der Farbverlauf läuft von links nach rechts. | © wob AG
News
31/01/2024
New client and exciting projects for the agency.
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The Park & Battery logo is in the centre on a white circle. Behind it is a yellow background with a white network of nodes.
News
15/01/2024
New partner in the BBN network.
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A group of young people are sitting together on a bench in the open air, each staring at their own smartphone. Some of the young people are wearing yellow jackets or accessories. Blurry green treetops can be seen in the background. | © wob AG
Blog
05/12/2023
Hubs & Spokes: The New No. 1 on Your Marketing To-Do List?
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