1
2
3
4
5
6
7
8
9
10
11
12

B2B World Fest 2024: Where Innovation Leaders Meet.

29.10.2024

 

How Do Marketing Leaders Navigate the Transformation of B2B Marketing? This core question lies at the heart of B2B World Fest 2024, taking place concurrently in Chicago and London on 20 November. As a sponsor and member of the global BBN network, wob—together with The Drum—will showcase pioneering approaches at the intersection of creativity, data, and technology.

Strategic Insights for Marketing Decision-Makers

This high-caliber program addresses the most pressing questions for CMOs and marketing leaders:

  • Brand vs. Demand: Mastering the balance between brand-building and lead generation
  • AI Integration: Practical insights into the strategic deployment of generative AI
  • C-Level Marketing Alignment: Best practices for CMO and CRO collaboration success
  • Sports Marketing: Unlocking new B2B opportunities in sports sponsorship

Exclusive Formats for True Value

  • Intensive “Expert Marketing Clinics” in small group settings
  • “Rapid-Fire Talks” on disruptive marketing technologies
  • Executive networking with global thought leaders

Secure your exclusive access to global marketing insights and a unique executive network. Get your tickets now.