Annual Multimedia Award 2025: Silver for MANN+HUMMEL and wob.

Champagne corks are popping at our wob! Why? MANN+HUMMEL and wob have bagged a silver award at the 2025 Annual Multimedia Award in the Digital & Cross-Media Campaign category! Our "Knowing What Counts" campaign didn’t just impress the jury – it literally took their breath away. Combining a data-driven strategy with AI-powered targeting, we’ve shown that when it comes to digital air purification, we’re leading the pack.

Annual Multimedia Award – where digital excellence walks the red carpet.

Since 1996, the Annual Multimedia Award has been honouring the crème de la crème of digital projects from the DACH region. This year, we proudly took home the silver trophy with our cross-media campaign for MANN+HUMMEL. Our winning recipe? A pinch of creativity, a hefty dose of data analysis, and a dash of AI magic – et voilà, a campaign that brought a breath of fresh air to all digital channels, putting air quality in the spotlight.

Silver for MANN+HUMMEL – a campaign that gives you room to breathe.

Our campaign for MANN+HUMMEL is living proof that effective cross-channel communication can skyrocket a brand's visibility. With interactive content that made air filtration in the HVAC sector as exciting as the latest blockbuster, we created a cross-media experience that pulled out all the stops, from account-based marketing to data-driven performance. The result? A campaign that not only captures attention but also generates leads!

Looking to launch groundbreaking communication strategies? Get in touch, and together we’ll craft your award-winning approach.