A Golden Bee for wob and MANN+HUMMEL.

Buzz, buzz, buzz … We could hum with joy all day long! Once again in 2024, we’ve managed to impress the jury of the BBN Golden Bee Awards, and we’re thrilled to accept one of these coveted awards at the BBN Academy.

The global agency network, with over 1,200 B2B specialists across 29 countries, uses the Golden Bees to honour the best B2B communication projects from the past twelve months. This year, together with our client MANN+HUMMEL, we were recognised for an international account-based marketing campaign.

This recognition is particularly special to us because it highlights how the strategic interplay of creativity, technology, and data not only inspires target audiences but also drives tangible sales success. It also reinforces our steadfast positioning as Experience Architects.

Applause for a Thoughtful Strategy.

The goal of the campaign was to expand MANN+HUMMEL's already successful partnership with a major facility management company into additional markets, fully tapping into the customer’s potential in air filtration.

It all began with in-depth research focusing on the target company’s business objectives, challenges, and key decision-makers. This analysis formed the foundation for precise targeting and tailored messaging.

The campaign was launched on social media, using attention-grabbing ads to engage the various roles within the buying centre, directing them to a personalised landing page. This approach enabled MANN+HUMMEL to position itself as a reliable partner with the customer’s decision-makers.

By leveraging account-based targeting and retargeting, we achieved exceptionally high click-through and conversion rates – clear proof of the relevance and effectiveness of our strategy.

The well-deserved reward – and we simply can’t hum it enough – is the Golden Bee 2024 in the category "Best Account-Based Campaign."

Want to take your B2B campaign to the next level and aim for the next award with us? Get in touch now, and let’s start working on your success story together.