wob and CARLISLE® win the FOX AWARD Silver.

wob, in collaboration with CARLISLE®, has been awarded the FOX AWARD Silver.

The acclaimed VR company presentation – known as the "fastest company introduction in the world" – offers the target audience an interactive and immersive way to discover CARLISLE®.

What Makes the "Fastest Company Presentation in the World" So Unique?

In just a few minutes, customers and partners can immerse themselves in the world of CARLISLE®:

• A behind-the-scenes look at the production process
• Insights into the diverse product range and its applications
• An interactive experience that combines storytelling and technology to captivate the audience

The Jury’s Verdict on the FOX AWARD

The FOX AWARD jury praised the project, stating:

"The submitted case impressively demonstrates how to effectively engage a highly specific target audience. This is an excellent example of 'the bait must suit the fish.' The text, wording, and tone of the narrator perfectly align with the audience, as does the visual design. Using VR headsets at roadshows proved highly successful in generating leads. A compelling project with significant impact."

The FOX AWARDS: Where Creativity Meets Efficiency

The FOX AWARDS celebrate projects that excel in creativity and deliver measurable results. Our Virtual Reality experience for CARLISLE® is a prime example of successfully blending technology and creativity in B2B marketing.

Part of a Comprehensive Brand Awareness Campaign

The VR company presentation is a key element of a larger brand awareness campaign. The goal: to position CARLISLE® as a leading player in roofing systems among roofers, carpenters, and architects.

The campaign utilised a wide range of strategies, including:

• Programmatic advertising and paid social media
• Roadshows
• Guerilla marketing and direct mail campaigns
• A dedicated campaign website

Want to Boost Awareness for Your Business?

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