DPOK 2025: wob and MANN+HUMMEL triumph in “B2B Communications & Strategy”
28.05.2025
Digital excellence meets clean air:
wob has won the German Prize for Online Communication (DPOK) in the “B2B Communications & Strategy” category – with a data-driven HVAC campaign for MANN+HUMMEL that combines strategic relevance with creative impact.
Trailblazing and award-winning: “Knowing What Counts.”
With the “Knowing What Counts” platform, MANN+HUMMEL brings together complex HVAC expertise in a centralised, audience-tailored hub – delivering it precisely where decisions are made through intelligent targeting. At its core lies a smart integration of AI-powered predictive analytics, research-based content, and a closely aligned marketing and sales strategy.
Recognition from the jury:
The DPOK’s independent panel of over 45 industry experts from media, business and academia highlighted the campaign’s strategic strength, clear audience focus and measurable impact – with a 30% conversion rate setting a new benchmark for the industry.
About the DPOK:
The German Prize for Online Communication is one of the leading honours for digital excellence in the German-speaking world. For 15 years, it has recognised outstanding achievements across more than 50 categories covering communication, content, strategy and technology.
Communication that counts.
This accolade underlines how modern B2B marketing succeeds today: through smart data-driven targeting, relevant content, and seamless integration across key business functions – especially sales and marketing.
Discover the full case study for insights into the strategy, execution and impact.