Marketing consulting.
Your strategic blueprint for sustainable success.
Today, a strategic blueprint is essential to navigate the increasing complexity and growing number of touchpoints. With our B2B marketing consulting, we provide this blueprint.
Our marketing consultancy encompasses marketing strategy, including marketing organisation, brand and customer experience planning, as well as innovation management and the use of artificial intelligence.
What we can do for you.
1. Marketing strategy and organisation.
We develop tailored marketing strategies that align your marketing organisation efficiently and precisely. Our approach is grounded in thorough analysis and innovative methods to optimise your marketing activities.
- One of the key challenges in modern marketing: the increasing complexity and the explosion of options and channels, all while budgets remain the same.
- Growing demands: Management increasingly requires proof of a concrete and measurable contribution to business success.
- More discerning target audiences: Target groups are becoming more demanding, and the competitive landscape for communication is becoming tougher.
To overcome these challenges, a strategic blueprint is essential, which we create alongside our clients as "architects." We see ourselves as sparring partners with a full-thinking mentality—we can think through everything strategically, but we don’t have to implement it all—and with a deep understanding of business that goes beyond mere communication tasks.
For market-oriented B2B brands, we are a strategic partner that supports the transformation of marketing towards a customer-centric and experience-driven approach. Here, we provide consultancy on both marketing strategy and the establishment of an appropriate marketing organisation.
This may include:
- Consulting and development of marketing strategies: fundamental alignment of marketing.
- KPI planning: development and tracking of relevant performance indicators.
- Strategic marketing planning: balancing awareness and performance—always aligned with business objectives.
- Strategic planning of campaign infrastructures: programmes and overarching campaign concepts, including budget allocations.
- Integrated sales and marketing planning: consultancy on connecting sales and marketing activities.
- Establishing a customer-centric marketing organisation: consultancy and coaching, including a partner network.
- Change processes: support for transformation within marketing organisations.
2. Brand and Customer Experience Planning.
Our focus is on planning and designing brand and customer experiences that foster long-term customer loyalty and sustainably differentiate your brand.
We take into account all relevant touchpoints and develop integrated concepts that engage your target audiences.
- Strategic planning of brand positioning and brand experience.
- Analysis and planning of comprehensive customer journeys.
- Analysis and planning of relevant brand touchpoints, particularly digital platforms.
3. Innovation Management and Artificial Intelligence.
We assist you in identifying and implementing innovative technologies and processes. The use of artificial intelligence allows us to secure sustainable competitive advantages for you.
- Strategic consultancy and coaching on the application of AI within the marketing organisation.
- Development of use cases and prototypes for customised AI marketing applications.
Additional Consultancy Areas:
Our strategic consultancy is supported by intelligent data management, which encompasses the following aspects:
- Data strategies: development and implementation of strategies for first-party data and cookie-less tracking.
- Consulting and conceptualisation: capturing and managing customer-oriented marketing data.
- Processes and tools: establishing processes and tools for data analysis and deriving insights as recommendations for marketing communication.
- Predictive analytics concepts: consultancy on predictive models for optimising your marketing activities.
- Multi-channel reporting: comprehensive reporting across all relevant channels.
- Data analysis and visualisation: generating, structuring, analysing, and visualising communication-relevant data to derive strategic insights.
Our consultancy is based on the intelligent and pragmatic use of marketing technology to maximise the value of existing tools:
- Technology utilisation: smart use of content management systems, digital experience platforms, virtual events, marketing automation, email marketing, and generative AI.
- Consulting: building, expanding, and operating the data tech stack (not implementation).
- System integration: creating connections between existing systems to minimise the need for new tools.
- Experience and expertise: over 30 years of experience in digital marketing and technology integration.
- Sparring partner: support for internal and external implementation partners, acting as a translator between specific marketing requirements and technology.
Brands become unique and unforgettable through stories. We develop differentiating narratives that evoke emotions and inspire action:
- Strategic creative platforms: conceptualisation and development of strategic creative platforms.
- Unique stories: crafting narratives that highlight your brand.
- Experience: surprising and emotional brand interactions along the customer journey, particularly relevant in the B2B context.
- Audience understanding: stories based on a deep understanding of your target groups, with business impact.
Project inquiry?
Contact us to learn more about how our strategic marketing consultancy can help you successfully navigate the increasing complexity and growing number of touchpoints.
Additional Services.
Digital Platforms and Service Design.
Platforms and digital services tailored to various brand needs, including design and technical implementation.
Campaigns and Programs.
Tailored campaigns for awareness and lead generation, combined with comprehensive analysis and optimisation strategies.
Creative Concepts and Assets.
Differentiating and inspiring concepts, assets, and creative playbooks for brand-specific campaigns and digital platforms.
Artificial Intelligence.
How can AI be used to drive your business forward? What fits your organisation—and how can your team be empowered to utilise AI effectively? Together, we develop concrete use cases to enhance user experiences, personalise communication, and make processes more intelligent.