Campaigns and programs.

The right people. The right message. The right time.

Reach the right people with the right message at the right touchpoint at the right time! Whether in the upper or lower funnel—always aligned with your business objectives.

  • Targeted Engagement: Campaigns and programmes precisely tailored to your target audiences.
  • Strategic Focus: Campaigns consistently aligned with your business goals.
  • Flexibility: Whether for awareness, lead generation, or recruitment—we have the right solution.

Award-Winning Campaigns.

We are multiple award winners for the design and implementation of campaigns.

What we can do for you.

1. Development and implementation of campaigns and always-on programs.

We develop and implement customised campaigns and always-on programmes that support your goals throughout the funnel, including:

  • Awareness Campaigns: Get into the consideration set of potential customers!
  • Lead Generation: Acquire qualified leads that your sales team can follow up on, including:
    • Development of lead campaigns, from lead generation through nurturing tracks to complete lead management.
    • Consultancy and setup of the appropriate campaign and lead management infrastructure and processes.
    • Advisory on sales and marketing alignments: shared goals, tools, and processes.
  • Recruiting: Find and attract the best talent for your company.

 

2. Account-Based marketing concepts.

Our Account-Based Marketing (ABM) concepts are specifically aimed at your key accounts, personalising the approach to achieve maximum impact:

  • Targeted Engagement: Customised campaigns tailored to your top clients.
  • Personalised Content: Relevant messages that directly address the needs of your accounts.
  • Higher Conversion Rates: More efficient use of your marketing resources through focused campaigns.

 

3. Overall architecture and analysis.

Together, we develop a pragmatic architecture for your campaigns, from analysis to optimisation:

  • Persona Analyses: Creating detailed, data-driven profiles of your target audiences.
  • Customer Journey Maps: Visualising your customers' interactions with your brand.
  • Touchpoint Analyses: Identifying and optimising relevant contact points.
  • Contact Strategies: Developing effective strategies for customer engagement.
  • Media Planning: Planning and executing campaigns across paid, owned, and earned media.
  • Campaign Management: Efficient implementation and management of your campaigns.
  • Campaign Analytics: Detailed analyses to assess campaign effectiveness.
  • Live Reporting: Real-time reporting to optimise conversion rates.
  • Programmatic Advertising: Automated, data-driven ad placement to enhance reach and efficiency.
  • Marketing Automation: Implementing and optimising automated marketing processes to increase efficiency and personalisation.
  • Tools and Partners:

Project inquiry?

Contact us to learn more about how we can reach not only people but achieve your business goals together.

The picture shows a portrait of Matthias Specht. He is wearing a dark-coloured shirt and smiling slightly at the camera. The background is dark. | © wob AG

Matthias Specht

Co-Chief Executive Officer

+49 6204 970-273 newbusiness@wob.ag

Additional Services.

Digital Platforms and Service Design.

Platforms and digital services tailored to various brand needs, including design and technical implementation.

Creative Concepts and Assets.

Differentiating and inspiring concepts, assets, and creative playbooks for brand-specific campaigns and digital platforms.

Marketing consulting.

Comprehensive brand and customer experience strategies tailored to current and future market demands and technologies.

Artificial Intelligence.

How can AI be used to drive your business forward? What fits your organisation—and how can your team be empowered to utilise AI effectively? Together, we develop concrete use cases to enhance user experiences, personalise communication, and make processes more intelligent.