Artificial intelligence for your specific B2B marketing challenges.

Strategically thoughtful. for impact along Your customer journey.

Standard AI solutions quickly reach their limits in complex B2B structures. That’s why we bring artificial intelligence to where it makes a real difference: into your unique marketing and sales processes.

In collaboration with our global spinoff “BBN AI Studio” we develop practical, integrable solutions – strategically thought out, technologically feasible, and with clear business impact.

"AI realises its full value where technology, data, and people align with concrete business goals."

Get started now – with the free BBN AI Studio Assessment.

Assess your current maturity level in dealing with AI. Our experts will highlight specific potentials and draw on their experience from projects across the entire BBN partnership. This way, even the initial analysis provides real added value.

Request your free Assessment now.

Our services at a glance.

We analyse the use of AI across your entire marketing organisation and along your existing marketing processes. This enables us to identify leverage points for automation, personalisation, and predictive functions. The goal is to seamlessly embed AI into your existing structures and shorten the path to value creation.

Our approach:

Identification of relevant application areas
Development of quickly effective use cases
Integration into your MarTech architecture
Sparring for both internal and external stakeholders

The BBN AI Studio is our international hub for customised AI applications. Together with experienced B2B specialists, we create a modular solution toolkit tailored to your individual needs.

Typical application areas:

AI-supported lead scoring and market analysis
Automated campaign management
Personalisation in the ABM context
Content optimisation through generative AI
Analysis of complex buyer journeys

Our AI Academy specifically prepares marketing and sales teams for effective engagement with AI. Through customised masterclasses developed for your company and via our professional learning platform, we provide practical knowledge that makes an impact.

Formats & content:

Use cases from B2B practice
Target group-specific training for various marketing roles and adjacent functions (sales, service)
Continuous professional development via e-learning platform
Certificates and reporting as proof of performance

With our own all-in-one platform, we provide a secure environment for the operational use of AI. Regardless of which LLM or image generation tool you want to use, your data remains secure, and our AI Space apps make processes faster and more transparent.

Your benefits:

Central platform for all models (ChatGPT, Gemini, Claude, and other latest generations)
Collaborative features through “Live View” (similar to Office & Google Docs) and various sharing options
Integrated apps for campaign development, content creation, and analyses
Seamless connection to your systems possible
Data protection compliant & securely hosted, in line with EU AI Act

wob – your partner for strategic AI initiatives.

As a co-founder of the BBN AI Studio, we combine global expertise with local implementation know-how. From strategy and technical integration to enabling your teams, we support you with a holistic solution approach tailored to your organisation, brand, and goals.

Our contribution: