Artificial Intelligence for Your Specific B2B Marketing Challenges.
Strategically Deployed. Impactful Across Your Customer Journey.
Off-the-shelf AI solutions often falter within the complexities of B2B structures. That's why we implement artificial intelligence where it truly makes a difference: within your unique marketing and sales processes.
In collaboration with our global spin-off, the BBN AI Studio, we craft practical, integrable solutions—strategically conceived, technologically feasible, and with a clear business impact.
„AI realises its full potential when technology, data, and people align with concrete business objectives.“
Get Started with a Free BBN AI Studio Assessment.
Assess your current maturity in AI utilisation. Our experts will identify specific opportunities and share insights drawn from projects across the entire BBN partnership. Even the initial analysis delivers genuine value.
Our Services at a Glance.
We evaluate the deployment of AI across your entire marketing organisation and existing processes. This enables us to pinpoint levers for automation, personalisation, and predictive functionalities. Our goal is to seamlessly embed AI into your current structures, accelerating the path to value creation.
Our Approach:
- Identify relevant application areas
- Develop rapidly effective use cases
- Integrate into your MarTech architecture
- Provide support for both internal and external stakeholders
The BBN AI Studio serves as our international hub for tailored AI applications. Collaborating with seasoned B2B specialists, we create a modular solution kit tailored to your specific needs.
Common Applications:
- AI-driven lead scoring and market analysis
- Automated campaign management
- Personalisation within ABM contexts
- Content optimisation through generative AI
- Analysis of complex buyer journeys
Our AI Academy prepares marketing and sales teams for effective AI utilisation. Through company-specific masterclasses and our professional learning platform, we impart practical knowledge that delivers results.
Formats & Content:
- Use cases from B2B practice
- Role-specific training for various marketing positions and related functions (sales, service)
- Continuous learning via an e-learning platform
- Certificates and reporting as proof of performance
Our all-in-one platform offers a secure environment for operational AI deployment. Regardless of the LLM or image generation tool you wish to use, your data remains protected, and our AI Space Apps streamline and clarify processes.
Your Advantages:
- Central platform for all models (ChatGPT, Gemini, Claude, and others, always the latest generation)
- Collaborative features like “Live View” (similar to Office & Google Docs) and diverse sharing options
- Integrated apps for campaign development, content creation, and analysis
- Seamless integration with your systems
- Data protection compliant & securely hosted, conforming to the EU AI Act
wob – Your Partner for Strategic AI Initiatives.
As a co-founder of the BBN AI Studio, we merge global expertise with local implementation know-how. From strategy and technical integration to team enablement, we support you with a holistic solution approach—tailored to your organisation, brand, and objectives.
Our Contribution:
- Development of realistic roadmaps
- Integration into your system landscape
- Maturity analysis & prioritisation
- Support for stakeholders at all levels
Ready to Start a Project?
Whether you're exploring initial use cases or running ongoing pilot projects, our free AI assessment analyses your starting point and outlines concrete paths for strategic AI utilisation in B2B marketing.
Additional Services.
Digital Platforms and Service Design.
Platforms and digital services tailored to diverse brand needs, including design and technical implementation.
Campaigns and Programs.
Bespoke campaigns for awareness and lead generation, combined with comprehensive analysis and optimisation strategies.
Marketing consulting.
Comprehensive brand and customer experience strategies tailored to current and future market demands and technologies.
Creative Concepts and Assets.
Differentiating and inspiring concepts, assets, and creative playbooks for brand-specific campaigns and digital platforms.