More awareness for Freudenberg. Thanks to a creative idea that opens eyes.

The services and solutions of the global technology company Freudenberg are used in thousands of applications. And yet: only very few people know how much Freudenberg is involved in everyday life. As a B2B agency, we supported our client in creating more awareness for the company and its business groups and in drawing attention to the diversity of the product range.

Unified vision for diverse products.

From lubricants to filter solutions to natural food colours: In order to bring the diverse product range from more than 40 market segments under one roof, intensive preparation was required. Together with Freudenberg, we worked out the central brand elements in workshops. On this basis, we were able to tackle the image campaign and our other tasks:

  • Development of a global creative concept
  • Creation of a video to introduce the company
  • Implementation of a landing page in cooperation with the digital agency Lingner
  • Support for the internal launch of the campaign
  • Redesign of essential elements of the Freudenberg CD
  • Provision of numerous assets for print, social media and more

New perspectives on everyday life.

Whether it's outdoor jackets, microfibre cleaning cloths or clean drinking water from the tap: what appears at first glance to be an ordinary part of our daily lives is based on many years of development and sophisticated technology. Under the motto "There is more Freudenberg in your life than you think", we bring precisely these hidden innovations to light:

"We really appreciate the cooperation with wob, as the agency works in a targeted, strategic and at the same time creative way. With the go-live of the campaign we have reached a real milestone." - Silvia Schumacher-Michalik, Director Corporate Marketing Communications, Freudenberg Group

Are you planning your own campaign right now? Then simply write us at info@wob.ag!