Communication strategy, brand sharpening and content for PANION. PANION and wob: a collaboration that gets a lot of things rolling.

PANION helps companies to shape the future of e-mobility sustainably and economically - not only with the right software solutions, but also with individual advice from experts. In this way, PANION paves the way for the electrification of fleets. As a B2B agency, we were able to support ABB's corporate e-mobility start-up.

PANION and wob: How it all began.

In June 2021, we won the communications support for PANION in a pitch. What followed was the joint development and implementation of essential marketing measures. In other words, over the last 12 months, the transition of fleets to more sustainable e-mobility was accompanied under the motto "Leading light".


What did this mean in practice? Quite a bit. Here is an overview for you:

 Sharpening the brand.

The topic of e-mobility in the context of company fleets is an absolute future topic in which PANION plays an essential role. To this end, we have sharpened and clearly aligned the brand in joint workshops with the management.

In addition, we developed a clear, differentiating image of the brand and a communicative umbrella idea - based on some existing CD elements.

Comprehensive communication strategy.

Together with PANION, extensive communication measures were developed and implemented - from awareness launch campaigns to B2B campaigns to specific lead generation measures. But that was not enough.

The focus was on different target groups. Especially from DACH, UK and Nordics, which were reached via programmatic advertising, paid social channels and SEA. Comprehensive reporting by our media and analytics experts also ensured permanent optimisation of the campaigns.

Content and research.

Together with our research experts, we conducted market surveys that yielded essential insights - for example for content creation. The content marketing team created extensive content for the website, blog, whitepaper and articles and developed a suitable content strategy.

 "We are proud to have been able to accompany PANION on its journey towards the vision of 'Global authority in future digital fleet management' from day one and to fully contribute our diverse expertise as B2B experts," says Matthias Specht, Co-CEO of wob AG and strategy consultant for PANION.

Are you also looking for the right partner for your B2B communication? Then write to us at info@wob.ag.