The complete package, please.
Uhlmann and wob: Awareness campaign and lead generation for a new customer solution.
Uhlmann Pac-Systeme has been an expert in the packaging of pharmaceutical products for 75 years. In 2023, the leading system supplier is now introducing a new packaging line that provides an answer to all relevant developments in the industry: Sustainability, traceability and the growing popularity of liquid pharmaceuticals, so-called parenterals.
The challenge for Uhlmann? Despite more than 40 years of experience in packaging parenterals, the company is primarily known for blister packs used for solid medicines such as tablets. But this is about to change: Together with wob, Uhlmann developed an integrated product launch campaign that highlights Uhlmann's expertise in parenterals packaging.
Step by step to campaign success.
The first phase of the campaign is primarily about one thing: raising awareness of Uhlmann and positioning the company as an expert for parenteral packaging. This will be followed by product launch and lead generation in the second campaign phase.
To ensure that the plan works, we as a B2B agency took on the following tasks and implemented them together with the Uhlmann marketing team:
- Development of an integrated campaign strategy across several phases along the buyer journey.
- Development of comprehensive campaign messaging
- Creation of campaign visuals
- Preparation of numerous assets such as the campaign page, social posts, newsletter articles, print ads and much more
- Placement of Programmatic Ads, Google Ads and Social Paid Posts to target potential customers
- Development of an integrated campaign reporting system including a dashboard for the continuous measurement of the campaign's success
- Development of a campaign playbook including internal communication guidelines
On 21 April, the time had come: the campaign went into its first round with the go-live of the campaign page and the first postings on social media. And we are not the only ones who think that the result is impressive - our client is also more than thrilled:
"The campaign launch was a milestone for the entire team. Together with wob, we have raised our activities to a new level and are already looking forward to the next steps - because now we're really getting started!" - Christiane Ungemach, Senior Marketing Communications Manager
Are you planning a campaign too? Simply write us at firstname.lastname@example.org - we will be happy to support you!