04.08.2023
Lead generation for GoTo.
GoTo and wob: a cordial, successful & appreciative cooperation.
Remote IT support, interactive web conferences and online staff training - the US software company GoTo enables companies and their employees to work easily and securely. And they can do so from anywhere.
But GoTo operates in a market that is highly competitive. The company competes with big players, also from the B2C sector. That's why the client wanted us to raise its profile and establish it as a viable technology partner for the future. This developed into a long-term relationship in which we, as a B2B agency, have been able to support the software provider ever since.
Lead Gen thought big & done great.
In order to be noticed on the market next to the big competition, there was only one possibility: offer more than an ordinary B2B campaign. So get out there and roll up your sleeves! Our approach: lead generation "to the fullest".
Our services for GoTo at a glance:
- Trade fair support
- Webinar organisation
- social advertising
- Case study creation
- Support with partner acquisition
- Merchandise management
- Landing page creation
- Media bookings in cooperation with trade publishers and Programmatic (bookings, text/image, reporting)
- Rebranding - we assisted our client in the transformation from LogMeIn to GoTo
- competitive analyses
- and much more
GoTo & wob: love at the first B2B sight.
"For us, wob is a strong business partner with a great team that feels like an extended marketing team. We have established efficient communication and planning processes, have been in tune for years and have implemented many exciting campaigns together." Sharin Gattung, Principal Regional Marketing Manager DACH
Through our long-standing partnership with our client GoTo, we have insights that you don't just generate from one campaign. We have much more. We have the understanding of target group, products and marketing opportunities that helps us to successfully generate leads. And that's what we do together with GoTo - also in the future. We are looking forward to it.
Are you also looking for a business partner for a B2B world in transition? Then simply write us at info@wob.ag!