International perspectives and creative solutions: wob is the new Global Lead Agency for Komet Dental.

It is impossible to imagine the dental world without Komet Dental. Since 1923, the medical technology specialist has been supplying the industry with rotating instruments such as files, grinders and drills. Since a successful pitch last autumn, wob has been supporting the company from East Westphalia as Global Lead Agency - just in time for the brand's 100th anniversary.

Here we go.

We were able to combine the intensive onboarding at our client in Lemgo directly with the first brand workshop, which laid the foundation for future cooperation - a cooperation characterised by diversity. Here is an overview of our tasks:

  • Definition of the brand
  • Development of the anniversary communication
  • Website for the appearance at the IDS trade fair
  • Communication development for Procodile Q, FQ and DIAO
  • Creation of a creative concept for the sales conference for the DACH region
  • Creative concept and video conception for the All-Ceramics product area

Internationally connected.

For the position as Global Lead Agency, you need one thing above all: an international mindset and the necessary view beyond your own nose. We were able to convince here right from the start. From the adaptation of a campaign to other countries to the transcreation of various content assets: Not only our own expertise in the field of international B2B communication was the decisive factor in the pitch, but also the cooperation with our BBN partners inspired our client.

The next joint project - the development and implementation of a global creative concept - already has a strong international focus. Not only we, but also our client is already looking forward to the result:

"Together with wob we have already achieved so much in a very short time. And everything in the best quality - whether it's the strategic brand consulting or the creative ideas for communication. We are looking forward to the further challenges we face together!" - Ann Kristin Nohlen, Head of Global Marketing Communications

Are you also looking for a business partner for a B2B world in transition? Then simply write us at info@wob.ag