10.04.2019

DIGITAL SAFETY FIRST! LATEST FEATURES OF THE BIGGEST MARKETING AUTOMATION STUDY

Quantitative slow motion, high-quality high-speed: The current marketing automation study, which was carried out by wob again together with the IFSMA Institute for Sales and Marketing Automation in 2019, provides the latest findings on the status of digitization in marketing and sales.

Conclusion: The focus on Digital Safety together with the lack of specialists for the digitization of marketing and sales in DACH are key reasons for the slow dissemination in cloud computing and major challenges for the further digitization in DACH.

Would you like to know more about the results of our study? Here you will find more information as well as the free infographic and executive summary.