DIGITAL SAFETY FIRST! LATEST FEATURES OF THE BIGGEST MARKETING AUTOMATION STUDY.

Quantitative slow motion, high-quality high-speed: The current marketing automation study, which was carried out by wob again together with the IFSMA Institute for Sales and Marketing Automation in 2019, provides the latest findings on the status of digitization in marketing and sales.

Conclusion: The focus on Digital Safety together with the lack of specialists for the digitization of marketing and sales in DACH are key reasons for the slow dissemination in cloud computing and major challenges for the further digitization in DACH.