The annual BBN Owners' Conference in May is an integral part of our network's calendar: It's the meeting where the principals from all 29 agency locations from Sydney to Stockholm and from Toronto to Turku come together to set the course for the coming year and future. This time it was again at the gates of Paris.

The discussions were intense: Which topics will the network carry on in the coming financial year? What experiences are there from the joint projects of the past months? Where is particularly interesting expertise? In short, what does BBN bring to our customers and what do we bring to BBN?

5 new agencies in 18 months

In the last 18 months alone, five new agencies have been added, providing many fresh impulses: new digital know-how from Spain and the USA, Danish content marketing knowledge, BBN Mexico with its own agency network in Central and South America and new colleagues from Tokyo.

Here are two classic strengths of BBN: the ability to learn and integrate as an organization. And on the other hand: To familiarize new members quickly and effectively with the common working methods.

There was also something to celebrate: BBN's #1 ranking in the International Marconomy Agencies ranking of B2B Magazine. We can really be proud of that!

BBN is getting younger

And another observation: BBN is getting younger and younger. Not only on the Executive Board with the new appointments from the USA, Switzerland and Mexico, but also in the orientation towards the inside. For example, the BBN Exchange Program is picking up speed; alone wob/BBN Germany sends two employees to Sweden and Scotland this year and has a colleague from Sydney as a guest.