A COLORFUL MATTER. Color content for Brother.

For the color printers of Brother International GmbH, we should strengthen the positioning statement "We are made for color" and underpin and promote with accompanying, interesting content on color.

For this, we developed interesting content about the use of color in the business, a corresponding landing page and promoted it on relevant pages for smaller companies, which usually have no professional marketing available. The short articles on topics such as logo colors, color psychology or color design of printed matter were also there and often clicked and downloaded.

We are looking forward to the results of the evaluation and look forward to Phase 2 of the campaign! Here you can look at this.