The first virtual BBN Academy.
B2B without borders.
BBN is a global B2B agency network that brings together and connects over 1,100 communications experts. To uphold this spirit, the BBN Academy was created - it facilitates the annual exchange among international experts.
BBN Academy goes virtual.
Last year, the BBN Academy met in an 18th century castle; this year, too - but completely virtually, from April 14 to 23. As a founding member and co-owner of BBN The world's B2B Agency, we had the privilege of supporting the agency network in implementing the virtual event.
For an international exchange - our tasks at a glance:
- Develop a digital meeting place for learning and working together
- Make attendees feel like they are there
- Create an agenda that enables international participation across three time zones
The first virtual meeting of international B2B marketers was a complete success - our account manager Moritz was there live:
"I particularly liked the fact that every participant in the Academy was able to gain a realistic insight into international collaboration. Not least because of Corona and the fact that each team had to coordinate and collaborate in a distributed manner within the time zones. The situation was thus much closer to the reality of a real & global customer project than might have been the case in the regular Academy so far."
That was the BBN Academy 2021:
- A stage for every time zone and target group
- Live chats and networking lounge
- 8 live stream video sessions and presentations
- 5 webinars
- 50 visitors
Reach more B2B customers in 2021 and start your virtual event now – write us at firstname.lastname@example.org!