Technical, informative and virtual. The #ZUHAUSMESSE workshop show 2021.

From traditional workshop service to high-tech operations - Hella Gutmann knows and understands the automobile like no other. As a workshop partner, the company develops intelligent solutions for the repair and maintenance of cars and motorcycles of all makes and models.

After the success of the #ZUHAUSMESSE webinar format, the vehicle specialist decided to hold its first live show. As a B2B agency, we were allowed to support this - together with our customer, we therefore developed the #ZUHAUSMESSE workshop show 2021.

On May 19, 2021, interested repair shops had the opportunity to attend the highlight event free of charge to learn about the latest generation of vehicle diagnostics powered by Hella Gutmann - live, convenient and at an evening-friendly time!



That was the #ZUHAUSMESSE workshop show:

  • Livestream from the studio as well as on-demand video following the event
  • First presentation of the new mega macs X diagnostic tool - live in action
  • Large live raffle with many prizes worth over 10,000 EUR
  • Moderation by Germany's best-known automotive mechatronics technician, Lina van de Mars

Together with Hella Gutmann and our colleagues from Team Beinert GmbH, we are pleased to have been able to set up the 2021 Workshop Show as a virtual event.

With wob to the first live event.

In addition to the creative concept for communication, promotion of the event, structure and content websites, our task was to provide a completely new marketing automation infrastructure.

The result? Over 1000 registrations, 751 live viewers and a client whose expectations were exceeded.


Are you interested in a virtual event?

Your contact person:

Dennis Güth

Phone: 06204 970 157

e-Mail: newbusiness@wob.ag