Many virtual events, one platform. With wob to the megaproject.

This year, we were once again able to support our customer ebm-papst, the global innovation leader for fans and drive systems, in the conception and implementation of a very special virtual event: FRESH WORLD 2021.


But that was not all! This time, the virtual trade fair landscape was enriched by another ebm-papst event: the first edition of DRIVE WORLD - the highlight event for drive technology.


These were the FRESH and DRIVE WORLD 2021:

  • Exciting talks and presentations
  • Interactive Product Hall and Highlight Showrooms with 3D animations, exclusive content, downloads and product information
  • GreenIntelligence Room with interesting facts on the topics of digitalization and sustainability
  • ebm-papst Brand Room with everything about the brand
  •  Networking opportunities with colleagues and experts from the industry


The challenge and goal of the overall project was to create a platform that would continue to offer ebm-papst customers and prospects added value with exclusive content and events, while at the same time enabling holistic tracking - after all, individual content is best created with a great deal of target group expertise. As a B2B agency, we were able to support our long-standing customer ebm-papst - together with the 3D experts madness 3D from Göppingen and our colleagues from SportBrain.


Our tasks at a glance:

  • Content conception of the events as well as the technical conception and implementation of the event platform (incl. UX/UI)
  • User management incl. automated system mails
  • tracking concept
  • Design and filling of the platform with content as well as its production
  • Project management and management of implementation partners
  • Screenplays, agendas, checklists
  • Marketing support


The result? The first in-house ebm-papst event platform. See for yourself and register now here free of charge for one of the exciting follow-up events. FRESH WORLD and DRIVE WORLD are also still open.


Are you interested in a digital event? Write us at info@wob.ag!