Website for one of the leading manufacturers of welding equipment. New website, new luck - with wob to new perspectives.

Lorch Schweißtechnik GmbH develops and produces high-quality and innovative welding technology - made in Germany - at its headquarters in Auenwald. Lorch products combine high practical benefits, simple operation and high efficiency and set new technological standards in the market.

We had the privilege of helping the big player in welding equipment to relaunch the Lorch international corporate website.



The goal? The presentation of the solution and product portfolio including brand principles. The sales department was to be supported in its decisions and sales activities by means of segment-specific information - both on the side of the end consumers and on the side of the dealers. In addition, the new website was to help qualify contacts as leads through targeted interactions at the right time.

The challenges for us as a B2B agency were:

  • Development of a new visual brand experience
  • Complete technology relaunch with Pimcore
  • Introduction of a PIM system for the entire product world 
  • Relaunch of the dealer portal
  • Seamless Evalanche integration for marketing automation

But enough of the theory! The practice can be seen. Lorch's new website is now live.

Are you also currently planning your website relaunch? We would be happy to support you. Just write us at info@wob.ag.